Purpose An advertising design campaign job exhibit is a series of advertisement messages that share a single idea and theme which advertise a company, product or event in any of the following categories. Categories ● Logos ● Identity (Letterhead packages, brochures and catalogs) ● Packaging (No product or industrial design in this category) ● Posters ● Miscellaneous design (Invitations, announcements, wearables, etc.) ● Print Advertising Consumer & Retail Business to Business Public Service ● Industrial Design (Appliances, clothing, automobiles etc.) – Mockup of advertisements Specifications ● Entries must be started and completed during the current school year, beginning no earlier than August 1st. ● All content must be original ● Campaigns are projects created by an individual, group (2-5). ● Campaigns are a series of 3 or more pieces, counted as one entry. ● Elements of a Campaign cannot be entered in any other category. ● Pieces can all be from one category, such as 3 magazine ads or a series of varied pieces such as a billboard, radio script and television commercial, but all of the pieces should promote one product or service. ● Each exhibit must include a notebook secured in a binder or folder. Elements & Principles of Design Each entry should consider and apply basic elements and principles of design, including any of the following: ● Elements: line, shape, color, texture, pattern, value, form, type ● Principles: contrast, alignment, repetition, proximity, balance, unity, emphasis, rhythm, proportion Dimensions Each submission or print may fill a space no larger than 3’ x 3’ x 3’ when displayed, including matting and display stands. All Job Exhibits Require a Notebook. Notebook description is found in this document titled Job Exhibit Guidelines. Body of the notebook should include Conceptualization SkillsUSA Texas Job Exhibits ADVERTISING DESIGN CAMPAIGN JOB EXHIBIT THIS DOCUMENT SHOULD BE THE 2ND ITEM IN YOUR NOTEBOOK JOB EXHIBITS 2026 - 2027 Modeling, lighting, and rendering Overall Design of Logo: Does it represent the product well? Is it easily distinguishable? Clarity of Message: Is the subject matter of the entry appropriate, timely, well planned, and have a clear purpose, and/or theme? Does it fulfill the need of the client? Is the message bold, compelling and possibly multilayered? Did it go beyond the obvious? Creativity and Originality: Does the entry present creative thought or an original idea? Does it show initiative and/or ingenuity? Impact: How well does the entry capture the attention of the viewer or target? Composition Incorporates Elements and Principles of Design: Does the use of type, line, texture, pattern, form, contrast, color etc. enhance the entry? Typography: Do the typefaces, fonts and effects help to create a strong verbal-visual connection within the work? Are font sizes appropriate? Production Quality and Presentation: Does the quality of the entry and workmanship enhance the final appearance of the work? This includes matting and overall neatness of the final project and notebook. Documentation (Notebook/Folder): 1) Cover sheet: Student(s) Name, Advisor Name, School Name, Texas Chapter Number, Picture of Student(s) 2) Table of Contents 3) Project description - Overall design and team member responsibilities 4) Project Steps: Pre-planning, Production Process, Printing & Display 5) Photographs - At least 5 photos that clearly show the student work throughout the process 6) List of equipment, software and materials used to create the entry 7) Resume 21