Purpose An advertising design job exhibit is a single advertisement, which advertises a company, product or event in any of the following categories. Categories ● Logos ● Identity (Letterhead packages, brochures and catalogs) ● Packaging (No product or industrial design in this category) ● Posters ● Miscellaneous design (Invitations, announcements, wearables, etc.) ● Print Advertising ○ Consumer & Retail ○ Business to Business ● Public Secure Announcement ● Point-of-Sale Mock-up Specifications ● Entries must be started and completed during the current school year, beginning no earlier than August 1st. ● All content must be original ● Content can be for same product in campaign but not an element in the campaign ● Entry created by only one individual ● May submit only one entry from any of the categories listed ● Each exhibit must include a notebook secured in a binder or folder. Elements & Principles of Design Each entry should consider and apply basic elements and principles of design, including any of the following: ● Elements: line, shape, color, texture, pattern, value, form, type ● Principles: contrast, alignment, repetition, proximity, balance, unity, emphasis, rhythm, and proportion. Dimensions Each submission or print may fill a space no larger than 2’ x 2’ x 3’ when displayed, including matting and display stands. Notebook – see all job exhibit notebook specification sheet for more detail SkillsUSA Texas Job Exhibits ADVERTISING DESIGN JOB EXHIBIT THIS DOCUMENT SHOULD BE THE 2ND ITEM IN YOUR NOTEBOOK JOB EXHIBITS 2026 - 2027 Overall Design of Logo: Does it represent the product well? Is it easily distinguishable? Clarity of Message: Is the subject matter of the entry appropriate, timely, well planned, and have a clear purpose, and/or theme? Does it fulfill the need of the client? Is the message bold, compelling and possibly multilayered? Did it go beyond the obvious? Creativity and Originality: Does the entry present creative thought or an original idea? Does it show initiative and/or ingenuity? Impact: How well does the entry capture the attention of the viewer or target? Composition Incorporates Elements and Principles of Design: Does the use of type, line, texture, pattern, form, contrast, color etc. enhance the entry? Typography: Do the typefaces, fonts and effects help to create a strong verbal-visual connection within the work? Are font sizes appropriate? Production Quality and Presentation: Does the quality of the entry and workmanship enhance the final appearance of the work? This includes matting and overall neatness of the final project and notebook. Documentation (Notebook/Folder): 1) Cover sheet: Student(s) Name, Advisor Name, School Name, Texas Chapter Number, Picture of Student(s) 2) Table of Contents 3) Project Description 4) Project Steps: Pre-planning, Production Process, Printing & Display 5) Photographs - At least 5 photos that clearly show the student work throughout the process 6) List of equipment, software and materials used to create the entry 7) Resume 22